| 基于SWOT法的新疆南疆民俗旅游发展战略选择研究 |
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| 引用本文： | 王晶,冯文君,马丽霞.基于SWOT法的新疆南疆民俗旅游发展战略选择研究[J].塔里木农垦大学学报,2011,23(3):109-112. |
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| 作者姓名： | 王晶 冯文君 马丽霞 |
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| 作者单位： | 塔里木大学经济与管理学院,新疆阿拉尔,843300 |
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| 基金项目： | 塔里木大学大学生创新性实验计划项目，塔里木大学校长基金硕士项目 |
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| 摘 要： | 民俗旅游是我国旅游业的重要组成部分,是一种高层次的文化旅游.以民俗旅游资源最典型的富集区一新疆南疆地区为研究对象,将问卷调查法与SWOT分析法相结合,从民俗旅游开发的内在条件和外部环境综合量化分析,确定该地区民俗旅游开发应当采取进攻型战略,并提出有针对性的见解,为因地制宜的发展南疆旅游民俗旅游提供客观依据和科学指导.
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| 关 键 词： | 民俗旅游 SWOT分析 进攻型战略 |
SWOT Analysis on Strategic Choice of the Folklore Tourism Development in Southern Xingjiang |
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| Wang Jing,Feng Wenjun,Ma Lixia.SWOT Analysis on Strategic Choice of the Folklore Tourism Development in Southern Xingjiang[J].Journal of Tarim University of Agricultural Reclamation,2011,23(3):109-112. |
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| Authors: | Wang Jing Feng Wenjun Ma Lixia |
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| Institution: | Wang Jing Feng Wenjun Ma Lixia(College of Economics and Management,Tarim University,Alar,Xingjiang 843300) |
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| Abstract: | Folk tourism is an important component of tourism industry in China,and also a high level of cultural tourism.In this paper,The southern Xingjiang is taken as a research object,where there are rich folklore tourism recourses.The paper combines investigation method with SWOT analysis,inner conditions and external environment.Folklore tourism development is analyzed synthetically and quantitatively.Attack strategy should be adopted in the development of folklore tourism.Some relevant proposals were also prese... |
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| Keywords: | folklore tourism SWOT analisis attack strategy |
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