| 常规水产品差异化品牌营销策略——以重庆水产市场为例 |
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| 引用本文： | 沈忠明,张成君. 常规水产品差异化品牌营销策略——以重庆水产市场为例[J]. 安徽农业科学, 2008, 36(26) |
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| 作者姓名： | 沈忠明 张成君 |
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| 作者单位： | 西南大学荣昌校区商贸系,重庆,402460 |
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| 摘 要： | 差异化品牌营销是应对当今市场竞争的有力武器。以重庆水产市场为例,深入分析了常规水产品销售及品牌营销的现状,针对性地提出了常规水产品品牌定位、概念、文化等的差异化品牌营销策略。
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| 关 键 词： | 常规水产品 差异化 品牌营销 |
Differentiation Brand Marketing Strategy of Conventional Aquatic Product |
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| SHEN Zhong-ming et al. Differentiation Brand Marketing Strategy of Conventional Aquatic Product[J]. Journal of Anhui Agricultural Sciences, 2008, 36(26) |
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| Authors: | SHEN Zhong-ming et al |
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| Abstract: | The differentiation brand marketing is a powerful weapon to deal with today's competitive market.Taking Chongqing aquatic product market as an example,the sales of conventional aquatic product and the status of brand marketing were thoroughly analyzed.Differentiation brand marketing strategy about the conventional aquatic product in brand positioning,concept,culture and so on were pointed out. |
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| Keywords: | Conventional aquatic products Differentiation Brand marketing |
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