充分发挥农民专业合作社在现代农业中的经营组织作用

主要论述了农民专业合作社在发展现代农业中的组织化、市场化、专业化、科技化、规模化、社会化的经营组织作用,并提出了把农民专业合作社建成现代农业经营组织的具体措施。     

Game Analysis of Vertical Cooperative Advertising with Price Discount

This paper studies the problem of cooperative advertising of two-echelon supply chain when the manufacturer offers a price deduction to consumers. And the equilibrium outcomes in a two-stage game and a coordinated co-op game are discussed and compared respectively. The results demonstrate that, under a certain condition, the retailer will increase local advertising effort if the manufacturer offers more price discount to customers directly. For any given price discount, the total profit for the supply chain with cooperative scheme is always higher than that with the non-cooperative scheme, and we find that the price discount will only be suitable for the merchandise with price sensitive demand. Then the Nash bargaining model is utilized to determine the allocation of the entire system profit gain. Finally, a numerical example is given to confirm the above conclusion.     

农民专业合作社与农业产业化经营

论述了农民专业合作社与农业产业化经营的关系,分析了农民专业合作社参与农业产业化经营的基本形式与发展方向,提出了现阶段农民专业合作社参与农业产业化经营的现实选择：做大做强农民专业合作社,力争与龙头企业结为较为平等的生产与贸易伙伴。