移动互联网环境下农机企业危机沟通的思考*

从危机沟通的渠道、危机沟通的具体策略、危机沟通的后续行动三个方面,为中国农机企业的危机沟通提供可行建议。以形象修护理论为基础,结合移动互联网环境传播特点以及中国农业机械化发展的实际情况,分析新浪新闻手机客户端、今日头条手机客户端上的两条农机质量纠纷视频。推荐农机企业使用的8条具体策略包括:否认事件不实部分;表明事件的意外属性;阐明自身出发点;阐明自己的贡献及所做出的努力;提出物质补偿;提出改进措施;承担有错部分;主动向用户征询意见。提出危机沟通应在线上、线下两种渠道进行,危机沟通应与具体行动相结合。     

Calibration and validation of optical chlorophyll‐measuring devices for use in predicting crude protein concentration in tropical grass herbage

The objective of this experiment was to evaluate the Fieldscout CM 1000 NDVI and Yara N‐Tester as easy‐to‐use and cost‐effective tools for predicting foliar chlorophylls (a, b and total) and crude protein (CP) concentrations in herbage from three tropical grass species. Optical chlorophyll measurements were taken at three stages (4, 8 and 12 weeks) of regrowth maturity in Guinea grass (Panicum maximum) and Mulato II (Brachiaria hybrid) and at 6 and 12 weeks maturity in Paspalum spp (Paspalum atratum). Grass samples were harvested subsequent to optical measurements for laboratory analysis to determine CP and solvent‐extractable chlorophylls (a, b and total) concentrations. Optical chlorophyll measurements and CP concentrations were highly correlated (Yara N‐Tester: r² = 0·77–0·89; Fieldscout CM 1000 NDVI: r² = 0·52–0·84). Crude protein prediction models from the Yara N‐Tester and Fieldscout CM 1000 NDVI accounted for 70–89% and 44–73% CP variability, respectively, in Mulato II and Guinea grass. The Yara N‐tester produced more accurate and reliable CP estimates based on very high concordance correlation coefficient [CCC (0·73–0·91)] and low rMSPE, mean and regression bias. It is concluded that the Yara N‐Tester produces more accurate and reliable CP estimates of tropical pastures.     

Impact of land‐use intensity on the relationships between vegetation indices,photosynthesis and biomass of intensively and extensively managed grassland fens

Vegetation indices are widely used as model inputs and for non‐destructive estimation of biomass and photosynthesis, but there have been few validation studies of the underlying relationships. To test their applicability on temperate fens and the impact of management intensity, we investigated the relationships between normalized difference vegetation index (NDVI), leaf area index (LAI), brown and green above‐ground biomass and photosynthesis potential (PP). Only the linear relationship between NDVI and PP was management independent (R² = 0·53). LAI to PP was described by a site‐specific and negative logarithmic function (R² = 0·07–0·68). The hyperbolic relationship of LAI versus NDVI showed a high residual standard error (s.e.) of 1·71–1·84 and differed between extensive and intensive meadows. Biomass and LAI correlated poorly (R² = 0·30), with high species‐specific variability. Intensive meadows had a higher ratio of LAI to biomass than extensive grasslands. The fraction of green to total biomass versus NDVI showed considerable noise (s.e. = 0·13). These relationships were relatively weak compared with results from other ecosystems. A likely explanation could be the high amount of standing litter, which was unevenly distributed within the vegetation canopy depending on the season and on the timing of cutting events. Our results show there is high uncertainty in the application of the relationships on temperate fen meadows. For reliable estimations, management intensity needs to be taken into account and several direct measurements throughout the year are required for site‐specific correction of the relationships, especially under extensive management. Using NDVI instead of LAI could reduce uncertainty in photosynthesis models.     

在DELPHI5.0平台上利用NETBIOS设计网络通讯软件的探讨

在组建六道湾煤矿企业信息网的过程中,我们利用DELPHI5.0平台所提供的NET-BIOS接口单元,解决了从企业原有的专用网络上获取广播数据包的异构网络间通讯问题,本文介绍了DELPHI5.0平台所提供的NETBIOS接口单元的组成及主要功能,并详细说明了网络广播数据包接收器的编程方法.     

一种采用无线数据传输方式的储粮仓群测温系统

基于无线收发芯片和1-Wire总线数字温度传感器,实现了可进行无线数据传输的大型储粮仓群温度监测系统。该系统包括主机和信号采集分机,主机负责管理每个粮仓的温度信号采集分机,定时或根据操作者指令向分机发出数据传输指令,各个粮仓分机根据收到的指令进行温度数据的传输。该系统在继承了全数字粮仓测温系统硬件结构简单、安装及维修方便等优点的基础上,实现了测温数据的无线传输,适于在大型分散式储粮仓群以及不便于布线的粮库中应用。     

Pheromone-based communication disruption ofAdoxophyes orana on peach using the new RAK 3+4 dispensers and their effect on development of fruit rot diseases

The effectiveness of the pheromone-based communication disruption method was examined against the summerfruit tortrix,Adoxophyes orana F.v.R. (Lepidoptera: Tortricidae), a pest of peach trees, using the new RAK 3+4 dispenser (BASF). NoA. orana males were captured in pheromone traps inside the experimental orchards, which were saturated with the RAK 3+4 dispensers. The percent of damaged leaves was practically zero, while the level of damaged fruits was 0–6% in pheromone-treated orchards. The percentage of fruit rot caused byMonilinia laxa was lower in pheromone-based communication disruption orchards than in the control. It was concluded that the RAK 3+4 dispenser could be used againstA. orana as an economical and environmentally friendly method.     

大学校园文化景观意义传达的符号学机制——以湖南大学校园文化景观为例

论述了校园文化景观建设的重要性,分析了校园文化景观作为符号在传达意义时所要进行的符号传媒介的选取类型和符号意义的关联方式,并以湖南大学校园文化景观为例.同时指出,只有处理好校园文化景观的物象和意象两个层面的内容,才能建设优秀的校园文化景观.     

从形象传播到可沟通城市——基于CiteSpace的中国城市传播研究知识图谱分析

城市传播作为城市学和传播学的交叉领域，其自身的历史进路是一个值得探究的问题。基于2001—2018年我国城市传播的研究成果，运用CiteSpace这一可视化工具，可直观量化地观察并提炼出该领域从起步到探索、丰富、发展、拓展和深化的多个阶段。经过近18年的研究积累和学术共同体的推进，城市传播愈发成为我国传播学界的热点，研究视野从形象传播逐渐发展为可沟通城市等更深广的议题。随着各类城市进入新一轮发展期，城市传播要积极拓展更多的研究领域，尤其是要注重立足于城市文化发展的实证研究，并以此引领城市传播理论的全面升华。     

移动通信基站在森林防火工作中的应用

移动通信基站基于卫星系统和通信系统的相关技术已相对成熟,在森林防火工作中已逐渐推广应用。本文根据工程实例,简要阐述了移动通信基站在森林防火工程项目中的应用。