Beef traders’ and consumers’ perceptions on the development of a natural pasture-fed beef brand by smallholder cattle producers in South Africa

Beef traders’ and consumers’ perceptions on the development of a natural pasture-fed beef (NPB) brand by smallholder cattle producers were investigated. In total, 18 meat traders (five abattoirs and 13 beef retailers) and 155 beef consumers were interviewed using structured questionnaires. All meat traders had the potential but were not willing to support the development of a NPB brand citing smallholder farmers’ limited ability to supply sufficient volumes of high-quality cattle. Consumers (81%) were prepared to purchase NPB upon availability on the market but were not willing (80%) to pay a brand premium. Logistic regression model results showed that consumers’ willingness to buy NPB and pay a premium were influenced (P < 0.05) by gender, household size, income source, meat preference, meat consumption frequency, money spent on beef, frequency of beef purchases and consumption. Overall, beef traders and consumers held positive impressions regarding the development of a NPB brand by smallholder cattle producers but were not willing to support its development. Positive impressions held by value chain partners on the development of a NPB brand provide a basis for advancing development of a NPB brand. Initial efforts should enhance farmers’ capacity to supply sufficient volumes of high-quality cattle.     

临安天目青顶茶品牌发展初探

本文从品名、品质、品牌等3个方面介绍了‘天目青顶茶’品牌的历史文化、品质特征和发展现状.     

人造板生产企业的品牌建设

新常态下,我国人造板行业面临着环保、产能过剩、产品结构调整等多方面压力,在这样的形势下,打造知名品牌,不仅是行业发展的客观要求,也是企业面对压力和挑战的应对之策。笔者结合当前人造板行业面临的客观形势,通过分析比较不同行业的品牌建设规律,总结了人造板企业品牌建设存在的问题,提出人造板企业的品牌建设应以诚信建设为基础,通过向终端消费品延伸、上下游联合等手段,塑造自己的品牌。     

Islands and beers: Toasting a discriminatory approach to small island manufacturing

This paper explores the relationship between beers and island development, using a global sweep but with a special reference to the insular Pacific. It adopts a discriminatory approach, touching upon the role and impact that niche and bouquet beer manufacturing can have on the socioeconomic development of small islands. It departs from a personal observation: many small island jurisdictions have their own brewery. Indeed, the brewery could also be the island territory's largest indigenous manufacturing concern. While small islands are associated with low manufacturing capacity and diseconomies of scale, nevertheless ‘a local brewery’ comes across, in many cases, as a profitable and glaring exception that speaks to the attractions and virtues of locality branding.