大数据背景下农产品营销策略探究

随着社会经济和信息技术的不断发展,技术因素对农产品生产和营销的影响越来越大,笔者通过引入大数据技术深入探索农产品生产与营销中的问题,发现大数据技术是现阶段我国农产品营销创新发展的关键所在;通过分析大数据时代背景下农产品营销特征与营销问题,总结了传统农产品营销面临的主要问题;并结合大数据时代特征与农产品营销需求,提出了创新农产品营销策略的途径。结果表明,大数据技术可以有效推动农产品营销创新发展,拉动农业经济,具有十分重要的研究价值。     

大数据时代下农产品电商营销方式研究

随着网络科技的日渐成熟,“互联网+”“大数据”逐步渗透到生活的各个方面。在大数据时代下,农产品电子营销方式对于发展现代农业起到了十分重要的作用。运用互联网销售农产品,不仅突破了传统营销受到的时间和空间的制约,还彻底打破了农产品信息不对称的局面,进而推动农产品结构的转型升级。基于此,笔者阐述了农产品电商营销的优势,分析了各种农产品电商营销方式,探讨了大数据时代下农产品电商营销现状,提出了大数据时代下农产品电商营销路径。研究结果表明,学习网络营销技术,提高信息技术水平,有利于提高农产品品牌知名度,有利于推动农产品产业化发展,助力乡村振兴。     

循环经济视角下农产品品牌营销新思路

循环经济是按照自然生态系统物质循环和能量流动规律重构经济系统。在循环经济视角下，注重农产品的品牌营销，提升农产品的生态价值，塑造农产品的品牌，扩大农产品市场，有助于构建现代化的农业体系。基于循环经济视角，该文首先分析了农产品品牌营销的战略价值与意义；其次分析了农产品品牌营销的现状，并诊断农产品品牌营销的主要瓶颈；最后尝试探索农产品品牌营销的新思路。      

农产品营销模式改革研究

文章从介绍农产品营销现状入手,分析了农产品营销管理主要存在的问题,在此基础上提出了农产品营销模式改革的措施。     

农产品营销渠道构建趋势

随着我国社会主义市场经济的不断发展,农业也取得了长足进步,与农产品有关的交通运输业也在不断朝着便利化、规模化的方向发展,然而,在农产品营销渠道高速发展的过程中出现了许多问题。阐述了现代农产品的主要特点,分析了农产品营销渠道的影响要素和我国现有典型农产品营销渠道及其存在的问题,最后指出了我国农产品营销渠道构建发展的趋势。      

阜新市扶贫助农农产品电子商务营销策略研究

电子商务的飞速发展,为有效开展农产品营销带来了更多机遇和挑战。文章针对农产品电子商务营销的现状,指出了农产品在电子商务营销中存在的网络基础设施建设相对薄弱、网络营销意识较差、缺乏专业电子商务营销人才、营销模式单一、品牌意识不强等问题,提出了适合阜新市农产品电子商务营销的策略,如完善网络基础设施、多途径探索电子商务营销模式、积极打造特色品牌等,旨在进一步推动农民增收,促进农村经济发展。     

数字经济背景下河南农产品营销发展对策

近年来，我国数字经济快速发展，数字技术应用到农业产业，使农业发展数字化、智慧化，有助于改变传统的农产品营销模式，提升农产品数字营销能力，促进农业生产效率提升，农村经济增长，农民收入增加，有利于乡村振兴的实现。研究了数字经济背景下河南农产品营销发展的现状，找到发展现存的问题：农产品产供销一体化程度低，营销作用有待发挥；农产品营销渠道功能有待拓展；数字人才缺少；农民品牌意识薄弱，品牌效应有待发挥。结合数字经济背景下河南农产品营销的问题，从加强农业产业各环节一体化，提升农产品效益；运用数字技术带来营销渠道发展；加大对优秀数字人才培养，促进农民数字技术能力提高；增强农民品牌意识，注重农产品品牌建设这几个方面提出相关对策，以期助力河南农产品营销的进一步发展，使农产品更好满足市场需求，更加凸显河南农产品的优势，带来营销的增长，提高农产品的价值。     

“互联网+农产品”型网络营销效果的提升策略

互联网的发展创新了企业的营销模式,在互联网+时代下,我国的企业迎来了巨大的发展机遇。于农产品企业而言,立足于互联网的农产品营销有效的提高了农产品的特色和魅力,也使得企业的经济效益提高得到了有效的提高。"互联网+农产品"型网络营销是农产品企业进行产品营销的"大势所趋",因而企业方面应予以重视。     

循环经济视域下生态农产品营销模式研究

新时期,循环经济发展理念和生态农产品的有机融合已成为农业经济高质量发展的重要举措,极大地拓展了产品营销的信息渠道,释放了农业经济的潜在活力,助力乡村振兴。笔者以循环经济视角下生态农产品营销发展过程中存在的问题为切入点,强化生态农产品品牌营销意识,衍生拓展生态农产品信息渠道,重点聚焦专业人才建设,加强顶层设计和公共服务的力度。笔者以建立循环经济生态农产品营销机制等内容为落脚点,提出了相应的生态农产品营销途径,旨在为生态农产品产业的可持续发展提供可行性建议。     

临潼石榴品牌营销策略

农产品是振兴农村产业的重要基础，农产品品牌营销是助力农产品产业发展的关键。阐述了西安市临潼区石榴品牌营销的重要性，深入分析了临潼石榴品牌营销存在的问题，有针对性地提出对策建议，以期为进一步优化临潼石榴品牌营销策略提供参考。      

Overland water and salt flows in a set of rice paddies

Cultivation of paddy rice in semiarid areas of the world faces problems related to water scarcity. This paper aims at characterizing water use in a set of paddies located in the central Ebro basin of Spain using experimentation and computer simulation. A commercial field with six interconnected paddies, with a total area of 5.31 ha, was instrumented to measure discharge and water quality at the inflow and at the runoff outlet. The soil was classified as a Typic Calcixerept, and was characterized by a mild salinity (2.5 dS m⁻¹) and an infiltration rate of 5.8 mm day⁻¹. The evolution of flow depth at all paddies was recorded. Data from the 2002 rice-growing season was elaborated using a mass balance approach to estimate the infiltration rate and the evolution of discharge between paddies. Seasonal crop evapotranspiration, estimated with the surface renewal method, was 731 mm (5.1 mm day⁻¹), very similar to that of other summer cereals grown in the area, like corn. The irrigation input was 1874 mm, deep percolation was 830 mm and surface runoff was 372 mm. Irrigation efficiency was estimated as 41%. The quality of surface runoff water was slightly degraded due to evapoconcentration and to the contact with the soil. During the period 2001–2003, the electrical conductivity of surface runoff water was 54% higher than that of irrigation water. However, the runoff water was suitable for irrigation. A mechanistic mass balance model of inter-paddy water flow permitted to conclude that improvements in irrigation efficiency cannot be easily obtained in the experimental conditions. Since deep percolation losses more than double surface runoff losses, a reduction in irrigation discharge would not have much room for efficiency improvement. Simulations also showed that rice irrigation performance was not negatively affected by the fluctuating inflow hydrograph. These hydrographs are typical of turnouts located at the tail end of tertiary irrigation ditches. In fact, these are the sites where rice has been historically cultivated in the study area, since local soils are often saline-sodic and can only grow paddy rice taking advantage of the low salinity of the irrigation water. The low infiltration rate characteristic of these saline-sodic soils (an experimental value of 3.2 mm day⁻¹ was obtained) combined with a reduced irrigation discharge resulted in a simulated irrigation efficiency of 60%. Paddy rice irrigation efficiency can attain reasonable values in the local saline-sodic soils, where the infiltration rate is clearly smaller than the average daily rice evapotranspiration.     

车用发动机润滑油失效规律与更换周期研究

研究在正常使用条件下１０Ｗ／３０－ＱＣ级润滑油用于某型车用发动机时所表现的失效规律,确认期服从两参数Ｗｅｉｂｕｌｌ分布,并给出分布的尺度参数η和形状参数ｍ之最佳线性无偏估计（ＢＬＵＥ）同时,还为定量分析,计算车用发动机润滑油的使用可靠性和合理确定其更换周期提供了一套可供借鉴的方法,并给出了具体的计算实例。     

农村剩余劳动力就业问题的探讨

论述了我国农村剩余劳动力就业的意义，并针对我国农村剩余劳动力的现状，提出多渠道促进农村剩余劳动力就业的途径和办法。     

乡（镇）农业技术推广体系存在的问题及对策

乡（镇）农技推广体系是农业发展的关键。介绍朝阳市农业技术推广体系的现状,针对目前体制及运行机制、服务手段等方面存在的问题,提出适合朝阳市乡（镇）农技推广体系改革与发展的对策,以期对全省农技推广体系改革和发展起到一些借鉴作用。     

草莓的采收与贮藏

草莓果味酸甜爽口,营养价值高,为人们所喜爱的应市鲜果之一。由于草莓易受损伤和微生物侵染,因此其采收、贮藏过程极为重要。介绍草莓采收过程中的注意事项以及11种贮藏保鲜技术的实施步骤和操作方法,推介9种加工方式,为草莓产业化提供技术支持。     

瓦房店市水果生产标准化发展研究

瓦房店市是我国重要的水果生产基地,在国内水果生产领域占有重要地位。随着水果市场化的不断深入,如何满足和适应国内外市场需求成为瓦房店市水果生产的关键问题。从瓦房店市水果生产实际出发,阐述了实施水果生产标准化的必要性,提出了发展水果生产标准化的具体措施。     

金谷子耐旱TG118引种试种及推广应用

对引进的谷子新品种金谷子耐旱TG118进行品种比较试验和多点试种。结果表明：该品种抗旱、耐瘠、适应性强,稳产、高产、抗病抗风抗倒伏强,品质优良,粮草兼用,种植简单,省工易管;一般产量在6000kg/hm2以上,比当地主栽品种增产20%以上。最高产量达9450kg/hm2,适于在辽西北地区推广应用。     

对《种子法》存在问题的探讨

《种子法》是我国种植业第一部法律。自实施以来,为依法加强种子管理提供了有力的法律支撑,促进我国种子产业发生翻天覆地的变化。但随着依法管理工作的深入和种子产业的快速发展,《种子法》及配套规章的一些问题逐步显现出来。对《种子法》及配套规章存在的问题进行深入分析,对需要进一步补充的章节以及需要调整的内容进行深入探讨,以求更加完善和明确。     

和谐社会理论建设的几点哲学思考

在新世纪,面对机遇和挑战,党的十六大把“社会更加和谐”作为全面建设更高水平的小康社会的一个重要目标。中国人素有社会和谐的理想;西方人自古也向往社会和谐;借鉴东西方两种和谐社会思想的经验、教训,构建社会主义和谐社会理论。     

Review of the Egyptian experience in implementing land drainage projects

About 30 years have passed since the Government of Egypt embarked on implementing a series of large scale drainage projects. At present, about 3.8 million acres have been provided with drainage systems on the basis of systematic pre-drainage investigations and designs. The target is to provide drains in approximately 6.4 million acres in the Nile Valley and Delta.The implementation of the subsurface drainage system is carried out by the public sector and private contractors under direct supervision of governmental regional departments. The implementation process depends on many factors related to the drainage material, machinery, manpower, site requirements, farmers and organizations involved. Problems and constraints are sometimes challenging, however, the annual rate of implementation has gradually increased to 170,000 acre/year.This paper discusses the different aspects involved in the implementation process of drainage systems. The development in materials, machinery and construction technologies will be reviewed. Institutional and management factors are going to be also considered.