| 农产品电商发展研究——以甘肃省秦安县为例 |
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| 作者姓名： | 李雯 董旭 冷力源 张雪萍 张泰东 |
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| 作者单位： | 南京审计大学 江苏,南京 211815;南京审计大学 江苏,南京 211815;南京审计大学 江苏,南京 211815;南京审计大学 江苏,南京 211815;南京审计大学 江苏,南京 211815 |
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| 基金项目： | 201911287081T) |
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| 摘 要： | “互联网+”的出现，为农业发展的模式提供了新的可能，在互联网技术的推动下诞生了许多
的农产品电商模式。甘肃省秦安县是享誉全国的苹果，蜜桃产地，但因为当地的交通以及传统的产销
模式等诸多因素，导致了农民收益少，产品受益群体小，甚至大量农产品被浪费的现象。本项目经过
对甘肃省秦安县农产品电商发展情况进行实地调研，以当地农产品电商发展现状和存在的问题为基
础进行分析，并与当前趋势下的F2F 电商模式进行了融合，并得出了良好的发展预测。
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| 关 键 词： | 农产品 电子商务 互联网 甘肃省秦安县 |
A Study on the Development of E-commerce—— Agricultural Products
Taking Qinan County of Gansu Province as an Example |
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| Authors: | LIWen DONG Xu LENG Liyuan ZHANG Xueping ZHANG Taidong |
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| Affiliation: | Nanjing Audit University |
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| Abstract: | The emergence of "Internet" provides a new possibility for the mode of agricultural development,
and many agricultural products e-commerce models have been born under the impetus of Internet technolo?
gy. Qinan County, Gansu Province is a famous apple, peach producing area, but because of the local traffic
and traditional production and marketing mode and many other factors, resulting in less farmers' income,
small groups of product benefit, even a large number of agricultural products are wasted phenomenon. Based
on the field investigation on the development of agricultural products e-commerce in Qinan County, Gansu
Province, this project analyzes the current situation and existing problems of local agricultural products ecommerce,
and carries out F2F e-commerce model with the current trend fusion, and a good development
prediction is obtained.
Absrtact: the emergence of "Internet" provides a new possibility for the mode of agricultural development,
and many agricultural products e-commerce models have been born under the impetus of Internet technolo?
gy. Qinan County, Gansu Province is a famous apple, peach producing area, but because of the local traffic
and traditional production and marketing mode and many other factors, resulting in less farmers' income,
small groups of product benefit, even a large number of agricultural products are wasted phenomenon. Based
on the field investigation on the development of agricultural products e-commerce in Qinan County, Gansu
Province, this project analyzes the current situation and existing problems of local agricultural products ecommerce,
and carries out F2F e-commerce model with the current trend fusion, and a good development
prediction is obtained. |
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| Keywords: | agricultural products electronic commerce internet qinan county gansu province |
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