| 水果种植农户循环农业生产意愿与行为影响因素 ——基于栖霞苹果的调查数据 |
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| 引用本文： | 孙延飞.水果种植农户循环农业生产意愿与行为影响因素 ——基于栖霞苹果的调查数据[J].农业工程,2023,13(8). |
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| 作者姓名： | 孙延飞 |
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| 作者单位： | 山东省烟台市高新区滨海中路2006号 中国农业大学烟台研究院，人文与经济管理学院 |
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| 基金项目： | 烟台市教育局校地融合项目 “绿色发展理念下县域高效循环农业系统构建与实现路径研究” |
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| 摘 要： | 本文基于山东省栖霞市水果种植农户的379份调查数据，采用结构方程模型，实证分析感知收益、感知成本与外部力量对农户循环农业生产意愿与行为影响。结果表明：感知收益与外部力量对农户循环农业生产意愿与行为均有正向影响，且感知收益的效应高于外部力量；感知成本对农户循环农业生产意愿与行为有负向作用；循环农业生产意愿对循环农业生产行为有显著正向作用。因此，开设培训，提高农户循环农业认知，提高感知收益；宣传推广、降低感知成本；增强政策帮扶提供激励补贴，推动政策行稳致远，从而促进水果种植农户的循环农业生产行为。
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| 关 键 词： | 水果种植 循环农业 生产意愿 生产行为 结构方程模型 |
| 收稿时间： | 2022/10/19 0:00:00 |
| 修稿时间： | 2023/1/21 0:00:00 |
Influencing factors of fruit farmers' willingness and behavior to produce circular agriculture-- Based on the survey data of Qixia apple |
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| sunyanfei.Influencing factors of fruit farmers' willingness and behavior to produce circular agriculture-- Based on the survey data of Qixia apple[J].Agricultural Engineering,2023,13(8). |
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| Authors: | sunyanfei |
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| Affiliation: | College of Humanities and Economic Management, Yantai Research Institute, China Agricultural University, No. 2006, Binhai Middle Road, High-tech Zone, Yantai, Shandong |
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| Abstract: | Based on the survey data of fruit farmers in Qixia City, Shandong Province, this paper uses structural equation model to empirically analyze the influencing factors of fruit farmers'' willingness and behavior to produce circular agriculture from three aspects of perceived benefits, perceived costs and external forces. The results showed that :(1) perceived benefits and willingness to produce circular agriculture were positively moderated with production behavior of circular agriculture, and perceived benefits had a positive effect on willingness to produce circular agriculture. (2) Perceived cost has a negative effect on the willingness and behavior of circular agriculture production. (3) Government subsidies and promotion policies expressed by external forces can improve farmers'' willingness to produce circular agriculture and stimulate farmers'' behavior of circular agriculture. Therefore, improving the perceived benefits of circular agriculture, reducing the perceived costs, and strengthening the government''s incentive and subsidy policies and propaganda can promote the circular agriculture production behavior of fruit farming farmers. |
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