| 基于案例研究视角的农批市场转型升级影响因素与机制 |
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| 引用本文： | 余东来,文晓巍,朱莹,刘雪凡.基于案例研究视角的农批市场转型升级影响因素与机制[J].农业工程,2022,12(8):135-142. |
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| 作者姓名： | 余东来 文晓巍 朱莹 刘雪凡 |
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| 作者单位： | 华南农业大学经济管理学院，广东 广州 510642 |
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| 基金项目： | 国家自然科学基金重点项目（71633002）；广东省普通高校青年创新人才类项目（2018WQNCX294） |
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| 摘 要： | 以广州江南果菜批发市场作为案例研究对象，结合扎根理论阐明其转型升级的动态过程，并以此构建了农批市场转型升级的演化理论模型。研究结果表明，11个因素影响农批市场转型升级，市场活动机制、管理效率机制与政策引导机制可推动农批市场不同阶段的转型升级，同时内外部因素的相互作用也有重要影响。提出了参与供应链上游环节、加快信息与数字化建设、配合政策发展等农批市场转型的政策建议。
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| 关 键 词： | 农批市场 扎根理论 转型升级 |
| 收稿时间： | 2021-12-05 |
| 修稿时间： | 2022-01-28 |
Influencing Factors and Mechanisms of Transformation & Upgrading of Agricultural Wholesale Market Based on Perspective from Case Study |
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| Affiliation: | College of Economics and Management，South China Agricultural University，Guangzhou Guangdong 510642，China |
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| Abstract: | Taking Guangzhou Jiangnan Fruit and Vegetable Wholesale Market as case study object, dynamic process of its transformation and upgrading was illustrated with grounded theory, and an evolutionary theoretical model of transformation and upgrading of agricultural wholesale market was constructed． Results showed that 11 factors affected transformation and upgrading of agricultural wholesale market． Transformation and upgrading of agricultural wholesale market at different stages could be promoted through market activity mechanism, management efficiency mechanism and policy guidance mechanism． At the same time, interaction of internal and external factors also had an important impact． Policy suggestions on participating in upstream link of supply chain, accelerating construction of information and digitalization, and coordinating policy development, etc, were put forward． |
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