| 中药咖啡的市场分析和营销策略 |
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| 作者姓名： | 裴子涵 龚羽若 秦志伟 邓家慧 甘雨新 |
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| 作者单位： | 江西财经大学 江西,南昌 330000;江西财经大学 江西,南昌 330000;江西财经大学 江西,南昌 330000;江西财经大学 江西,南昌 330000;江西财经大学 江西,南昌 330000 |
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| 摘 要： | 本文以中药咖啡的市场分析和营销策略为分析对象，首先介绍了我国咖啡行业的概述，接着
分析了中药咖啡的市场现状，再接着阐述了我国中药咖啡行业的目标市场，最后论述的发展中药咖啡
的建议对策，以便可以更好的做好中药咖啡的营销和发展工作。
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| 关 键 词： | 中药咖啡 市场 营销 |
Analysis and Marketing Strategy of Traditional Chinese Medicine Coffee |
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| Authors: | PEI Zihan GONG Yuruo QIN Zhiwei DENG Jiahui GAN Yuxin |
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| Affiliation: | Jiangxi University of Finance and Economics |
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| Abstract: | This paper takes the market analysis and marketing strategy of traditional Chinese medicine cof?
fee as the analysis object, first introduces the overview of the coffee industry in China, then analyzes the cur?
rent situation of the traditional Chinese medicine coffee market, then expounds the target market of the Chi?
nese traditional medicine coffee industry, and finally discusses the proposed countermeasures for the devel?
opment of traditional Chinese medicine coffee, so that we can better do the marketing and development of tra?
ditional Chinese medicine coffee. |
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| Keywords: | traditional Chinese medicine coffee market marketing |
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