| O2O模式下农产品品牌发展对策 |
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| 引用本文： | 张力.O2O模式下农产品品牌发展对策[J].农业工程,2019,9(11):129-131. |
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| 作者姓名： | 张力 |
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| 作者单位： | 陕西财经职业技术学院，陕西 咸阳712000 |
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| 摘 要： | 要实现农产品的增产增收，应转变农业发展模式，发展特色农产品。特色农产品建设是推动农业持续健康发展的核心力量，是农业产业升级的关键环节。该文对O2O模式下农产品连锁品牌经营模式及相关内容进行了阐述与分析。
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| 关 键 词： | O2O模式 农产品 连锁经营模式 |
Brand Development Countermeasures of Agricultural Products in O2O Mode |
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| ZHANG Li.Brand Development Countermeasures of Agricultural Products in O2O Mode[J].Agricultural Engineering,2019,9(11):129-131. |
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| Authors: | ZHANG Li |
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| Abstract: | In order to increase production and income of agricultural products，mode of agricultural development and characteristic agricultural products should be changed and developed.Construction of characteristic agricultural products is the core force to promote the sustainable and healthy development of agriculture，also is the key link of agricultural upgrading.Management mode and related contents of agricultural product chain brand were expounded and analyzed in mode of O2O. |
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