| 移动互联网背景下农民增收途径探索 |
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| 引用本文： | 翟小可.移动互联网背景下农民增收途径探索[J].农业工程,2018,8(3):150-152. |
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| 作者姓名： | 翟小可 |
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| 作者单位： | 广东科学技术职业学院经济管理学院，珠海519090 |
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| 基金项目： | 广东省珠海市2017—2018年度哲学社会科学规划立项课题（项目编号：2017YBC123） |
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| 摘 要： | 移动互联网在农村日益普及，手机上网成为农民日常生活不可或缺的一部分，新生代农民的互联网基础好，受教育程度高，愿意利用移动互联网的资源和工具去改变农业和农村现状。利用手机APP提供的服务提高农业生产效率、开展农产品移动电商交易、以互联网思维打造农产品品牌、利用直播和短视频尝试自媒体和粉丝经济等，这些都是移动互联网背景下农民增收的新途径。
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| 关 键 词： | 移动电商 农民增收 网红农民 |
New Ways to Increase Income of Farmers under Background of Mobile Internet |
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| ZHAI Xiaoke.New Ways to Increase Income of Farmers under Background of Mobile Internet[J].Agricultural Engineering,2018,8(3):150-152. |
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| Authors: | ZHAI Xiaoke |
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| Abstract: | Growing popularity of mobile internet in rural areas，mobile phone access to the internet has become an indispensable part of daily life for new generation of farmers.They have good internet foundation and high level of education，willing to use mobile internet resources and tools to change status of agriculture and rural areas.Use of mobile phone services provided by APP to improve efficiency of agricultural production，agricultural products trade，mobile internet thinking to build brand of agricultural products，use of live and try a short video from self media and fans economy，these have become a new way to increase farmers income under background of mobile internet. |
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