| 社会资本对农户有机肥施用意愿与行为悖离的影响——基于信息可得性的中介效应分析 |
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| 引用本文： | 石志恒,杨泽赟.社会资本对农户有机肥施用意愿与行为悖离的影响——基于信息可得性的中介效应分析[J].中国农业大学学报,2023,28(11):279-294. |
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| 作者姓名： | 石志恒 杨泽赟 |
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| 作者单位： | 兰州财经大学 农林经济管理学院, 兰州 730020;兰州财经大学 经济学院, 兰州 730020 |
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| 基金项目： | 国家社会科学基金项目(20BJY083) |
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| 摘 要： | 为探究农户有机肥施用意愿与行为悖离的原因，缓解当前农业环境污染现状，基于甘肃省730户有施用有机肥意愿的农户的调研数据，利用二元Logit模型、中介效应模型从社会资本视角实证探究社会资本及各维度对农户有机肥施用意愿与行为悖离的影响并验证了信息可得性的中介效应。结果表明:1)社会资本对农户有机肥施用意愿与行为悖离有显著的抑制作用，农户社会资本越丰富，其有机肥施用意愿向行为转化的可能性越强。2)社会资本各维度均显著影响农户有机肥施用意愿与行为悖离现象，且影响方向为负，影响效应从大到小依次是社会规范(13.1%)、社会网络(4.7%)、社会信任(4.1%)。3)信息可得性在社会资本及各维度影响农户有机肥施用意愿与行为悖离中均具有中介效应，社会资本及各维度对农户有机肥施用意愿与行为悖离既可产生直接影响，也可以通过信息可得性产生间接影响。社会资本和信息可得性是影响农户有机肥施用意愿与行为悖离的重要因素。因此，在促进农户有机肥施用意愿向行为转化的过程中，应重视农户社会资本的积累，加大对其社会资本的培育力度；同时政府等相关部门应通过各种形式的培训活动拓宽农户信息获取渠道的来源，加大信息获取渠道的数量，增加农户的信息可得性，为农户提供有关绿色生产的相关知识，让绿色生产深入农户心中。
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| 关 键 词： | 社会资本 信息可得性 中介效应 有机肥 意愿与行为 |
| 收稿时间： | 2023/2/2 0:00:00 |
Influence of social capital on farmers' willingness and behavior to apply organic fertilizer: Analysis of mediation effect based on information availability |
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| SHI Zhiheng,YANG Zeyun.Influence of social capital on farmers'' willingness and behavior to apply organic fertilizer: Analysis of mediation effect based on information availability[J].Journal of China Agricultural University,2023,28(11):279-294. |
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| Authors: | SHI Zhiheng YANG Zeyun |
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| Affiliation: | College of Agriculture & Forestry Economic and Management, Lanzhou University of Finance and Economics, Lanzhou 730020, China; College of Economics, Lanzhou University of Finance and Economics, Lanzhou 730020, China |
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| Abstract: | The aims of this study were to explore the reasons for the deviation between farmers'' willingness and their behavior to apply organic fertilizer, and alleviate the current situation of agricultural environmental pollution. Based on the survey data of 730 farmers who have the intention to apply organic fertilizer in Gansu Province, this study empirically investigates the impact of social capital and various dimensions on farmers'' willingness to use organic fertilizer and their behavior deviation from the perspective of social capital, and verifies the intermediary effect of information availability by using the binary Logit model and intermediary effect model. The results show that: 1)Social capital has a significant inhibitory effect on the deviation between farmers'' willingness to use organic fertilizer and their behavior. The richer the social capital of farmers is, the stronger the possibility of their willingness to use organic fertilizer to transform into their behavior. 2)All dimensions of social capital have a significant impact on the deviation of farmers'' willingness and behavior to apply organic fertilizer, and the impact direction is negative. The impact effect is social norms(13. 1%), social networks(4. 7%), and social trust(4. 1%)from the largest to the smallest. 3)The availability of information has a mediating effect in the social capital and various dimensions affecting the farmers'' willingness and behavior to apply organic fertilizer. The social capital and various dimensions have a direct impact on the farmers'' willingness and behavior to use organic fertilizer, and have an indirect impact through the availability of information. Social capital and availability of information are important factors that affect the deviation of farmers'' willingness and behavior to apply organic fertilizer. Therefore, in the process of promoting the transformation of farmers'' willingness to apply organic fertilizer to their behavior, close attention should be paid to the accumulation of farmers'' social capital and increase the cultivation of their social capital. Meanwhile, the government and other relevant departments should broaden the sources of farmers'' information access channels through various forms of training activities, increase the number of information access channels, increase the availability of farmers'' information, provide farmers with relevant knowledge about green production, and let green production penetrate into the hearts of farmers. |
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| Keywords: | social capital information availability mediation effect organic fertilizer willingness and behavior |
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