| 贵州省茶产业品牌定位同质化问题及差异化策略探析 |
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| 作者姓名： | 张亚芝 |
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| 作者单位： | 贵州师范学院 |
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| 摘 要： | 加强茶产业品牌建设是推进茶产业发展的重要途径。采用理论结合实践的方法，总结
了贵州省茶产业在品牌定位方面的基本情况，分析了造成品牌定位趋同化的主要原因，最后从
战略层面和战术层面提出了差异化的茶叶品牌定位策略，以期更好的促进贵州茶产业发展。
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| 关 键 词： | 茶产业 品牌定位 策略 |
Analysis on the homogenization of tea industry brand positioning and
differentiation strategy in Guizhou province |
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| Authors: | Zhang Yazhi |
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| Affiliation: | Guizhou normal university |
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| Abstract: | Strengthening tea industry brand building is an important way to promote the development of
tea industry. By combining theory with practice, this paper summarizes the basic situation of the tea in?
dustry in guizhou province in terms of brand positioning, analyzes the main reasons for the convergence
of brand positioning, and finally puts forward differentiated tea brand positioning strategies from the
strategic and tactical aspects, in order to better promote the development of guizhou tea industry. |
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| Keywords: | tea industry brand positioning strategy |
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