| 东北地区休闲农业园游客满意度模型构建 |
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| 引用本文： | 沈舜禹.东北地区休闲农业园游客满意度模型构建[J].农业工程,2016,6(4):113-118. |
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| 作者姓名： | 沈舜禹 |
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| 作者单位： | 黑龙江八一农垦大学经济管理学院，大庆158308 |
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| 摘 要： | 休闲农业是将农业、农产品加工和服务业相结合的新型农业产业形态。随着国民经济的发展，国民休闲需求快速膨胀，休闲农业进入了高速发展时期。可持续性发展是现阶段休闲农业亟待解决的重要问题，提高满意度是国内外学者公认的促进休闲农业发展的有效途径。在已有的休闲农业园游客满意度测评模型基础上融入东北地区休闲农业发展特点，将模型中农园参与性活动、环境、服务、消费、农园声誉和出游便利性6个满意度影响因素调整为可达程度、可参与性活动、农园形象、游客预期和价格感知5个潜变量，构建符合东北地区特点的休闲农业园游客满意度测评模型，为休闲农业游客满意度的提升进行科学指导。
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| 关 键 词： | 休闲农业 游客满意度 结构方程模型 |
Tourist Satisfaction Model Construction of Leisure Agriculture Park in Northeast of China |
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| Shen Shunyu.Tourist Satisfaction Model Construction of Leisure Agriculture Park in Northeast of China[J].Agricultural Engineering,2016,6(4):113-118. |
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| Authors: | Shen Shunyu |
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| Affiliation: | Shen Shunyu;School of Economics and Management,Heilongjiang Bayi Agricultural University; |
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| Abstract: | Leisure agriculture is a new mode of agriculture industry which combines agriculture，agricultural products processing and service industry.With development of national economy and rapid expansion of national demand for leisure，leisure agriculture has been into the period of rapid development.Sustainable development is an important problem urgently to be solved in current leisure agriculture.Increasing satisfaction is recognized as an effective way to promote leisure agriculture development by scholars.A combination of leisure agriculture garden tourist satisfaction evaluation model with the northeast area of leisure agriculture development characteristics was presented.Six models satisfaction factors such as farm participatory activities，environment，services，consumption，reputation and convenience of travel were adjusted to five latent variables including reachable degree，possibility to participate in activities，farm image，price perceptions and expectations of tourists.Construction of leisure agricultural tourist satisfaction evaluation model with the characteristics of the northeast region could make scientific guidance to enhance agriculture and leisure traveler satisfaction. |
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